Assignment #2: Trade Publications

FULL FIGURED INTIMATES
Although the average American woman wears a size 14, the fashion needs of this curvy majority have largely been ignored. That is up until recently. Now buxom beauties like model Crystal Renn and actress Christina Hendricks are becoming the new sex symbols as well as fashion muses for all body types.
Saks Fifth Avenue recently became the first major retailer to carry plus-size ready-to-wear from designer brands like Chanel, Dolce & Gabbana and Alexander McQueen. The inner layer is also experiencing a similar revolution, with high end labels extending their size range, and full figure-specific brands upping their fashion quotient by dowdy harness like brassieres for delicate demis and flirty knickers.
** I love how this report highlights those brands that are making curves something to covet the key trends in the market for the spring season. **

SENSUOUS SHAPEWEAR
The most fashion forward shapewear styles embrace with Old Hollywood glamour.
Slip: Lightly lined underwire, power mesh side panels, hourglass shape, half slip gains momentum.
Bodysuit: Unlined underwire, built-up straps, fuller leg for more vintage appeal.
Structured Camisole: Sturdy stretch fabrics, built-up straps, sweetheart neckline, fashion prints like leopard.
Mid-Thigh Short: Control panel at tummy, high waist.

BONDAGE BEAUTY
The Bondage Trend provides an edgy, sexy way to slim and shape the figure.
Wrapped bandage like elastics provide extra minimizing benefits. Opaque control bands reinforced with sheer power mesh to prevent bulges. The multi-straps and latticework details instantly revamp basic bodices and the light colors and dull natural fabrics soften the edges.

BODACIOUS BRAS
Trendy unlined and lightly lined bras make an easy transition to full-busted styles.

Vintage-inspired full coverage bras: Subtle bullet shape, intricate piecing, optional underwire, longline variation, corset-like construction for extra minimizing.
Structured bandeaus: Shirred front for definition, hidden underwire, new “cami bras” with built-in cups.
Faux demi bras: Half-cup pieced with a sheer top to create a demi illusion with full-coverage support.
Classic unlined underwires: Slightly built-up straps, all-over mesh for a minimalist look, graphic jacquards for a contemporary update.